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In Digital Evolution

European Union tightens rules on e-commerce and non-EU product safety

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On 9 July 2025, the European Parliament (EP) adopted a resolution pressing for sweeping reforms in the e-commerce and imports sector, with a focus on consumer protection, product regulation, and unfair competition.1 The resolution sets out a series of measures, including calling for the swift implementation of the Digital Product Passport (DPP), strengthened customs enforcement through reform of the Union Customs Code (UCC), and the removal of the EUR 150 customs duty exemption for low-value consignments. The resolution will now be put submitted to the European Council and the European Commission for consideration.

This alert summarizes the resolution’s key proposals and their potential implications for businesses operating in or selling to the EU.

Click here to read the full alert.

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Julia Hemmings is a partner in Baker McKenzie's IT/Commercial Group based in London. Together with Helen Brown, Julia heads up the Consumer and Commercial Advisory Practice. Julia joined the Firm in 2001 and also worked in the Sydney office from March 2006 to March 2008. Julia advises on a broad range of commercial matters. She regularly advises on consumer, marketing, e-commerce and privacy issues in the context of online and offline business activities. Julia’s practice focuses on consumer transactions, particularly in the retail fashion sector, and on the technology side of fast-moving consumer products.

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Jennifer Revis is a partner in the EU Competition and Trade Practice Group of Baker McKenzie's London office. She is acknowledged for her timely advice and responsiveness by the Legal 500. Jennifer has been on secondment to the UK customs authorities (Her Majesty's Revenue and Customs) in their tax and excise litigation department and to the Firm's European Law Centre in Brussels. Jennifer is frequently invited to speak at external conferences and regularly contributes articles to tax journals on customs matters such as De Voils Indirect Tax Journal.

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Graham advises on the regulation of pharmaceuticals, medical devices, chemicals, food, and a wide range of consumer and industrial products, acting for clients in connection with global integrations and reorganisations; product manufacturing, marketing, supply and distribution; EU and UK product authorisation regimes; non-conformities, regulatory investigations and prosecutions.

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Lucy is a Senior Associate in our IP and Technology team in London. She regularly advises clients on consumer protection, e-commerce, privacy, and commercial and consumer agreements, particularly in the digital services, retail and financial services sectors. Lucy also has a keen interest in sustainability and supporting clients with their customer-facing green initiatives.

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Rini advises on customs, WTO and trade remedies, as well as product regulation and supply chain matters.

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