On 9 July 2025, the European Parliament (EP) adopted a resolution pressing for sweeping reforms in the e-commerce and imports sector, with a focus on consumer protection, product regulation, and unfair competition.1 The resolution sets out a series of measures, including calling for the swift implementation of the Digital Product Passport (DPP), strengthened customs enforcement through reform of the Union Customs Code (UCC), and the removal of the EUR 150 customs duty exemption for low-value consignments. The resolution will now be put submitted to the European Council and the European Commission for consideration.
This alert summarizes the resolution’s key proposals and their potential implications for businesses operating in or selling to the EU.
Click here to read the full alert.
1 https://www.europarl.europa.eu/doceo/document/TA-10-2025-0154_EN.html.
Author
Julia Hemmings
Julia Hemmings is a partner in Baker McKenzie’s Consumer, Commercial & Tech team in London. She leads the Firm’s Digital Commerce, Advertising and Marketing practice and is co-chair of the London Consumer Goods & Retail industry group.
Julia advises on a wide range of consumer-facing regulatory matters, including consumer protection compliance, platform regulation and digital commerce. She regularly supports clients on online trading models, product and service launches, and regulatory investigations. Julia is experienced in supporting businesses on distribution strategies and agency arrangements across the consumer goods and digital sectors.
Author
Graham Stuart
Graham advises on the regulation of pharmaceuticals, medical devices, chemicals, food, and a wide range of consumer and industrial products, acting for clients in connection with global integrations and reorganisations; product manufacturing, marketing, supply and distribution; EU and UK product authorisation regimes; non-conformities, regulatory investigations and prosecutions.
