Analyzing critical legal trends and developments across data, cyber, AI and digital regulations from around the world and beyond borders

2024 was a year of significant developments in the Australian privacy law landscape. The updates to the Privacy Act 1988 (Cth) (“Act“) resulting from the Privacy and Other Legislation Amendment Act 2024 (Cth) (“Amendment“) was a significant development of Australia’s legislative framework for privacy and data protection. Increased enforcement powers for the regulator and the introduction of new rights for data subjects makes privacy law a core organizational governance imperative for businesses heading into 2025.


In addition to the powers and regulatory role of the Office of the Australian Information Commissioner (OAIC), the Australian Competition and Consumer Commission (ACCC) has continued to address privacy and technology issues from both a consumer and a competition law perspective, highlighting the regulatory intersection between competition, consumer and privacy laws. The ACCC’s role in this space has been cemented through its pursuit of ACL enforcement actions arising from use and collection of personal information, its role in the long-running Digital Platforms Review, its appointment as the “Digital ID Regulator” (with the OAIC as a co-regulator for Digital IDs), and its potential role as the general regulator of the Scams Prevention Framework.

Although the privacy law developments in 2024 were significant, the prospect of the Tranche 2 reforms to the Act and the enactment of the Scams Prevention Framework on 21 February 2025 make this a space to watch closely.

A number of emerging trends in privacy law – including digital rights expansion and increased technological governance – are fuelled by regulatory developments relating to cybersecurity, AI and digital platforms. For our Year in Review summaries in relation to those areas of law, please see our further client alerts Cyber Security and AI.

Click here to read the full alert.

Author

Caitlin Whale is a partner in the Technology, Communications and Commercial team in Sydney. She advises on technology, outsourcing and commercial law issues. Caitlin advises on technology and rights-specific issues in large corporate and commercial transactions, and has experience in managing multi-territory licensing and divestments for multi-national clients.

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Adrian is the Head of the Firm's Asia Pacific Technology, Media & Telecommunications Group. His practice focuses on advising on online and offline media interests including digital copyright, data and information transfer, content and advertising regulation, consumer protection, defamation, online payment systems and transaction engines, online gambling, website risk minimisation measures, online security and cryptography, securities licensing, and trade marks and domain names.

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Anne is a partner based in Sydney. Her practice focuses on IT and telecommunications supply arrangements; understanding regulatory issues for online, telecommunications and IT businesses (in particular for data management); and trade regulatory and commercial contracting advice.

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Jarrod Bayliss-McCulloch is a senior associate in the Information Technology & Commercial department at the London office of Baker McKenzie and advises on major technology-driven transactions and regulatory issues spanning telecommunications, intellectual property, data privacy and consumer law with a particular focus on digital media and new product development.

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Simone Blackadder is a senior associate in the Media & Content team at Baker McKenzie, Sydney. She works primarily on litigious matters within the IT, communications, media and defamation fields. Simone assists on a variety of commercial, advisory and litigious matters for a range of clients in the IT, communications, media, pharmaceutical, high end and luxury retail industries, including in relation to privacy, media, contractual, intellectual property and advertising law.

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Ryan Grant is a litigation partner with over 12 years' experience. Ryan has acted for national and international technology and media companies in relation to disputes in the areas of misleading or deceptive conduct, data protection, data breach, copyright, defamation, including online defamation, and general commercial disputes. Many of these disputes involve issues that have never been litigated in Australia. Ryan also holds a Bachelor of IT majoring in Software Engineering and Internet Technology and worked as a software developer prior to becoming a lawyer.

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Paul Forbes is a partner in the Dispute Resolution group at Baker McKenzie, Sydney. He acts in complex commercial disputes before state, federal and appeal courts in relation to claims for negligence, misleading conduct and other contraventions of trade practices legislation, breach of contract, judicial review, equitable relief, fraud, white-collar crime, data and cyber-security.