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United Kingdom: CMA publishes Approach Document on commencement of the new Digital Markets, Competition and Consumers Act 2024

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With the majority of the UK’s Digital Markets, Competition and Consumers Act 2024 (DMCCA) provisions having entered into force on 6 April 2025, the Competition and Markets Authority (CMA) has published its Approach Document – setting out enforcement priorities for the next 12 months and what businesses can expect following the widespread reforms to the UK consumer law regime.

Click here to read the full alert.

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Julia Hemmings is a partner in Baker McKenzie's IT/Commercial Group based in London. Together with Helen Brown, Julia heads up the Consumer and Commercial Advisory Practice. Julia joined the Firm in 2001 and also worked in the Sydney office from March 2006 to March 2008. Julia advises on a broad range of commercial matters. She regularly advises on consumer, marketing, e-commerce and privacy issues in the context of online and offline business activities. Julia’s practice focuses on consumer transactions, particularly in the retail fashion sector, and on the technology side of fast-moving consumer products.

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Lucy is a Senior Associate in our IP and Technology team in London. She regularly advises clients on consumer protection, e-commerce, privacy, and commercial and consumer agreements, particularly in the digital services, retail and financial services sectors. Lucy also has a keen interest in sustainability and supporting clients with their customer-facing green initiatives.

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