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In Digital Evolution

United Kingdom: CMA publishes Approach Document on commencement of the new Digital Markets, Competition and Consumers Act 2024

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With the majority of the UK’s Digital Markets, Competition and Consumers Act 2024 (DMCCA) provisions having entered into force on 6 April 2025, the Competition and Markets Authority (CMA) has published its Approach Document – setting out enforcement priorities for the next 12 months and what businesses can expect following the widespread reforms to the UK consumer law regime.

Click here to read the full alert.

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Julia Hemmings is a partner in Baker McKenzie’s Consumer, Commercial & Tech team in London. She leads the Firm’s Digital Commerce, Advertising and Marketing practice and is co-chair of the London Consumer Goods & Retail industry group. Julia advises on a wide range of consumer-facing regulatory matters, including consumer protection compliance, platform regulation and digital commerce. She regularly supports clients on online trading models, product and service launches, and regulatory investigations. Julia is experienced in supporting businesses on distribution strategies and agency arrangements across the consumer goods and digital sectors.

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Lucy is a Senior Associate in our IP and Technology team in London. She regularly advises clients on consumer protection, e-commerce, privacy, and commercial and consumer agreements, particularly in the digital services, retail and financial services sectors. Lucy also has a keen interest in sustainability and supporting clients with their customer-facing green initiatives.

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