Deepfake technology is rapidly advancing, creating sophisticated synthetic media that can convincingly replicate human likeness and voices. While these AI-generated tools offer innovative opportunities for digital marketing, virtual influencers, and content creation, they also present significant business risks including executive impersonation, cybersecurity threats through phishing attacks, and regulatory compliance challenges. Watch the full video here.
In this episode of AI in a New Administration, Baker McKenzie Baker McKenzie partners Cynthia Cole and Yuliana Salamanca, along with associate Alysha Preston, examine how deepfake regulations are evolving globally, the core business risks that affect companies across all industries, and practical strategies organizations are implementing to protect their brands while navigating this rapidly changing legal and technological landscape.
Key topics include:
- Defining deepfakes in the current technological context and identifying core business risks that affect companies across all industries
- How current and emerging deepfake regulations in Latin America are impacting digital marketing strategies, virtual influencer campaigns, and AI-generated content
- Overview of notable U.S. deepfake laws and legislative trends, including federal developments like the “Take It Down Act” and significant state actions
- Key insights from recent U.S. Copyright Office reports on AI and synthetic media and their implications for business compliance
This conversation is based on insights from Baker McKenzie’s technology practice experts and reflects the regulatory landscape as of July 2025.
